The first World Beef Expo was held in Madison, Wisconsin on April 16-18, 1993. Held for three years in the spring at the Dane County Coliseum, the World Beef Expo continued to expand. In 1996 the event was moved to Milwaukee and changed to a fall show to better accommodate the large event.
For the last 14 years the World Beef Expo has been held at the Wisconsin State Fair Park. The event has been a success since 1993 and continues to be one of the biggest cattle shows in the Midwest.

